Let's Talk Sales

Tis' the Season - to be Thankful

I am seeing a pattern - that I don't like.

It's the end of the year and we are surrounded by merchandise and themes for All Hallows Day (Halloween) but not All Saints Day (the following day).

We are bombarded with Black Friday and Cyber Monday but we don't take part in the Thanksgiving.

We focus on dollar outcomes - but not on how we get there. I think this needs to change.

What are you thankful for? How have you been kind in your business this week?

More Sales - Less Marketing

I think the very first thing that I have to tell you is that I LOVE marketing.  It is a great discipline and an essential part of building an awesome business.  Some of my best friends are marketers  ....

And you know there has to be a but … So here it is.

The problem that I see is that lots of businesses spend too much time and money on marketing when they don’t really understand their customers and why they buy from them. 

Let me explain...