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Tis' the Season - to be Thankful
I am seeing a pattern - that I don't like.
It's the end of the year and we are surrounded by merchandise and themes for All Hallows Day (Halloween) but not All Saints Day (the following day).
We are bombarded with Black Friday and Cyber Monday but we don't take part in the Thanksgiving.
We focus on dollar outcomes - but not on how we get there. I think this needs to change.
What are you thankful for? How have you been kind in your business this week?
What Charlie Chaplin Can Teach Us About Selling
“We think too much and feel too little. More than machinery, we need humanity; more than cleverness we need kindness and gentleness”
Charlie Chaplin
Is it too harsh to say that what is stifling you and your business right now is that you think too much?
The reality is that how you feel about what you are doing and what you are choosing dictates what you do and how you choose to do it and so how people perceive and react and even how you interpret their responses.
Let’s break down how this works (or doesn’t work) and then look at how to do it differently.
More Sales - Less Marketing
I think the very first thing that I have to tell you is that I LOVE marketing. It is a great discipline and an essential part of building an awesome business. Some of my best friends are marketers ....
And you know there has to be a but … So here it is.
The problem that I see is that lots of businesses spend too much time and money on marketing when they don’t really understand their customers and why they buy from them.
Let me explain...
Hate Selling? You are doing it the Wrong Way !
If I had a dollar for every time someone told me, they hated selling … I’d be a millionaire!
I work with teams to help them reframe their ideas and actions around how they sell and interact with clients. Here is what I have learned.